Eseye Launches World First Multi IMSI SIM

Eseye Launches World First Multi IMSI SIM


July 23rd 2013 – Eseye marks the world’s first large scale deployment of true Multi IMSI SIMs with Gilbarco Veeder-Root deal.

To coincide with its Multi IMSI release, Eseye is pleased to announce a landmark partnership deal with leaders in fuel dispenser technology and integrated fuelling solutions, Gilbarco Veeder-Root.

Gilbarco Veeder-Root is a Danaher company with constantly changing business needs. As a rapidly expanding global solutions provider, its operations rely on secure, connected devices and a connectivity supplier who understands urgency. The collaboration with Eseye will see the large scale rollout of the M2M specialist’s newly-released HERA601 3G & Wi-Fi router, and the world’s first true Multi IMSI SIM across thousands of major forecourt retailers. Eseye’s connectivity solution with failover transmits key critical data from the tank, dispenser and point-of-sale and returns this via a highly secure virtual private network.

With a steadily growing base of Eseye-managed connections, along with the lifetime flexibility of the AnyNet™ Multi IMSI SIMs, Gilbarco Veeder-Root’s Operations Manager, Robb Claxton says the choice of partner is largely down to Eseye’s commitment to cost-efficiency and its outstanding technical support.

“Having a focused M2M supplier was very important to me. We needed one who knew the field intimately and could give options and ideas to take it forward; I know I can pick up the phone and get an immediate response from Eseye. The Multi IMSI is a great feature of the AnyNet™ – for a while now I’ve been very interested in a Multi IMSI solution that’s country-independent and with a flat cost that we can sell on to our customers without any hidden surprises. Fundamentally it’s about providing a one size fits all connection that works – and when it doesn’t work I need someone to tell me why and to fix it.” – Robb Claxton, Operations Manager, Gilbarco Veeder-Root

The partnership is the latest in a line of significant deals under new Sales VP Fred de Haro, who joined the firm in January.

“Our partnership is a huge milestone in our relationship with Gilbarco Veeder-Root. We’ve been working with them for nearly three years now and this deal is a testament to the excellent service Eseye has provided. We’ve shown we’re a continuous innovator, a reliable and trusted organisation that understands Gilbarco’s business and the demands of the industry. The AnyNet™ Multi IMSI SIM is unique and a great fit for Gilbarco Veeder-Root, providing flexibility and cost efficiency for its long lifecycle solutions.” – Fred de Haro, Sales VP EMEA, Eseye

The deal comes as Eseye announces the launch of its Multi IMSI option, which will be a feature of all future AnyNet™ SIMs. Manufactured by Eseye’s preferred SIM supplier, Morpho, the AnyNet™ comes with Eseye’s unique IMSI provisioning tool. Eseye provisioning allows clients to manage networks in all global locations with over the air (OTA) reprogramming thus removing the need for additional site visits, while the single SKU ensures SIMs are easily adopted into manufacturing for global deployments. No other mobile network tie-in assures Eseye’s pricing benchmark promise.

“As part of the Eseye enterpriseM2M+ platform, this new AnyNet™ SIM is the world’s first true Multi IMSI SIM that offers up to 99 reprogrammable IMSIs on just one SIM. While our standard AnyNet™ is the perfect global roaming solution, Multi IMSI is an outstanding future proof solution – ready for whatever changes lie ahead. Gilbarco Veeder-Root will use our embedded AnyNet™ with Multi IMSI to connect and facilitate wet stock management, which guarantees exceptional security. AnyNet™ Multi IMSI connectivity ensures our clients’ solutions are always reachable, while the embedded SIM is virtually impossible to locate, so not only is the data stream secure, it’s also physically impenetrable.” – Ian Marsden, CTO, Eseye

The Multi IMSI is a future proof connectivity solution, particularly suited to the needs of global manufacturers in the fuelling solutions industry, where devices have long lifecycles. The deal with Gilbarco Veeder-Root will see the two firms demonstrate best practice in petrol forecourt solutions.

For more information or to arrange an interview contact Eseye’s press team on 01483 685154 or email


About Eseye

Eseye is a leading technology supplier delivering managed machine-to-machine services on a global scale. Eseye provides every aspect of M2M solutions in-house, from design and integration consultancy to dashboard monitoring and control. With a growing client base of over 400 cross-sector leaders, Eseye has positioned itself at the forefront of a rapidly expanding industry, helping its clients solve the most complex business problems using the best in M2M technology.

About Gilbarco Veeder-Root

Gilbarco Veeder-Root is a complete solutions provider for the retail fuelling markets. With a universal range, global reach, deep-rooted expertise and superior customer service, Gilbarco Veeder-Root is committed to building better business for its customers. By understanding the challenges that our customers face, we are able to meet their needs with adaptable and expandable solutions, wherever they are.

Our range of solutions is designed to maximise uptime and profitability. These include:

  • Retail Solutions – A comprehensive selection of POS, BOS and HOS for retail forecourts
  • Business Support – Onsite and remote service and support designed to protect assets and drive operational efficiency
  • Pumps & Dispensers – An unparalleled range of robust, reliable, accurate and secure technology
  • Wetstock Management – Smart solutions to enable the total control of wetstock monitoring, consolidating and reconciling

The Gilbarco Veeder-Root group of companies has manufacturing, sales, distribution, and service locations in North and South America, Europe, Asia and the Pacific Rim. It is headquartered in Greensboro, NC, with manufacturing and research and development centres in Germany, Italy, UK, Denmark, U.S., India, Argentina, Brazil, China, Australia and Mexico. The European, Middle East and Africa headquarters is based in Basildon, United Kingdom.

Download the full press release here.

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