How is the Smart Vending Machine Market Performing?

Jacques Magnuszewski

Regional Sales Director France & Southern Europe


The global smart vending machine market is growing at pace. MarketWatch valued it at $4.6 million in 2020 and will it’s forecast to grow with a CAGR of 10.47% from 2020 to 2027.

The smart vending sector was one of the first to adopt IoT and reap its many business benefits, including cost savings, more sales and greater customer satisfaction. In fact, Coca-Cola was one of the first smart devices on the market in 1982! Since then, smart vending machines have gone from strength to strength, responding to shifting retail behaviours and playing a crucial part during the height of the pandemic when many shops had to close their doors.

Eseye recently published the 2021 State of IoT Adoption Report which assesses the state and scale of IoT adoption across key vertical markets including: Smart Vending, Healthcare and Medical Devices, Manufacturing, Supply Chain and Logistics, and EV Charging and Smart Grid. 500 UK and US senior decision-makers and implementers of IoT were surveyed, 100 of which work in the Smart Vending sector and have worked on at least one IoT project in the last year.

We dug deeper into the research and created a vertical specific report to explore the key findings that emerged from the Smart Vending sector.

Interested in what we found out about the smart vending market? Get a taster in this article – download the State of IoT Adoption: Smart Vending report for the full findings.

How does the size of your smart vending estate measure up?

The vast majority (91%) has deployed less than 10,000 devices. Only 7% had deployed between 10,000 and 100,000 devices in the field and just 2% had deployed more than 100,000 devices.

Major players in the smart vending market include Azkoyen Group, R.S. Hughes Co., Crane Co., Fuji Electric Co., GLORY, Mars, and Ingenico S.A. 

Challenges for the smart vending market

Managing a smart vending estate presents daily challenges such as:

All of these factors are entirely dependent on a reliable IoT connection between the device and the network.

Getting down to the root cause

Nearly half of all respondents (49%) named cellular connectivity as the biggest challenge when implementing their smart vending initiatives. This sector often struggles with connectivity coverage because of the location of machines, for example underground stations and other remote locations. However, lack of, or inconsistent, unreliable connectivity, can ultimately destroy the business case for smart vending.

Other common hurdles and barriers also emerged including COVID-19, device security and managing the estate and all of its devices and contracts.

Despite its challenges, the smart vending market is resilient and has a positive outlook. 91% of the smart vending respondents said that IoT is a priority for the business in the next 12 months and many are planning more initiatives.

2021 State of IoT Adoption: Smart Vending Report
Download the 2021 State of IoT Adoption: Smart Vending report

Want to know more? Discover more research findings on the smart vending machine market:

Take a closer look at the smart vending findings

Get Report

Jacques Magnuszewski

Regional Sales Director France & Southern Europe


Jacques is a passionate multi-lingual IoT professional with more than 25 years of international experience. He is experienced in helping smart vending companies like Venpay to drive up business value, deliver differentiated marketing experiences and disrupt their markets.

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