Launching a life-changing product with M-KOPA
ESEYE CASE STUDY
M-KOPA partnered with Eseye and Safaricom to deliver solar-powered lighting and mobile charging to rural Kenyans on a pay-as-you-go basis, with payment via M-PESA. M-KOPA needed a best-in-class M2M service provider to successfully launch this unique product in East Africa.
M-KOPA is a mobile technology company based in Nairobi, Kenya. The M-KOPA team includes founders and senior management from the Vodafone and Safaricom award- winning M-PESA service. It was formed to make accessible a range of life changing products.
Even before forming the company the M-KOPA team realised that there were going to be considerable challenges in designing and managing such a product, so they sought out M2M experts with a reputation for delivering complex solutions.
The requirements to integrate with M-PESA and the need to exploit the distribution channel dictated that a Safaricom enabled product was a requirement. Eseye worked with the teams to design the product, run the back office data processing and integrate into the Safaricom network. Eseye is the only dedicated M2M service provider to integrate directly with the Safaricom network.
The product presents unique challenges as it has to cope with the vast area covered by the network, while ensuring a balance between the customer experience and protecting the asset owned by M-KOPA.
Due to the high volume of devices it was important to closely couple the Eseye application framework and the M-KOPA back office systems. To make this easy M-KOPA chose to co- locate their servers in one of the data centres Eseye uses for its enterpriseM2M+ platform. The Eseye M2M platform manages connectivity from the SIM directly to the application server.
It’s a pleasure to work on innovative products that make a real difference to peoples lives.Ian Marsden
Eseye provided Safaricom connectivity with managed application services and co-located customer servers.
Eseye came highly recommended and it was great to work with a team that cared about the detail to make our business a success.Nick Hughes
M-KOPA was able to easily deliver ground-breaking M2M products to developing countries with ease.
M-KOPA has been shortlisted in the GSMA Global Mobile Awards for the Green Mobile Award in the Social and Economic Development Category.
Eseye case studies are written in conjunction with customers and partners to provide interesting illustrations of how the Internet of Things is evolving and how Eseye, its customers and its partners are using innovation to deliver value adding services to homes, enterprises and cities.
For more information about this case study or to discuss any aspect of it, please contact the Eseye Marketing Department on firstname.lastname@example.org or alternatively on +44 (0)1483685200.